Thursday, April 23, 2009

Ottawa Headshot.


Here`s one for the girls...just a nice clean headshot for an aspiring model/actor. We have shot hundreds of these and its always rewarding when we see our work helping others find their calling.

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Tuesday, March 17, 2009

Fashion and Product Photography

I started my career shooting Fashion and Glamour for Ottawa designers and models. The experience was great and led me to assignments from international cosmetics companies. I keep the rust off by doing some local sessions with upcoming models and actors. This shot is part of a major ad campaign that recently appeared in Vogue and InStyle. We have worked with Jessica
Simpson, Clean, and Fusion Beauty creating websites, ads and posters.
Here is the website for Keratin...which I think is really nicely done. We also shot all the product photography that appears on the site and the packaging.

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Wednesday, January 21, 2009

How much should you spend on a photograph...

We quote on jobs all day long...some we get..others we don`t. Thats life.

Ottawa is a very competitive market and hey...competition is what makes life fun.

How much should a great executive portrait that will sell your personality cost?
What should you pay for that product shot that drags customers to your door?
Whats the right fee for a portfolio to sell your services as a model or actor?

The answer is...as much as you can budget.

I look at it this way....how much do large successful companies pay for their ad shots. They pay top dollar.
Why...because they know a couple of things about running a successful business. First, if you pay peanuts you get...well you know_____________. Second, a great image IS worth a thousand words. Third, given the cost of running an ad, creating a web site or
publishing posters and flyers...the cost of the image is really...well....tiny. Is it wise to save a hundred dollars on an image that you will use in ten thousand dollars worth of ads in the next year or two...
If you are trying to sell a service, a product or your own talents...don`t go cheap. Sometimes a bargain is simply a bad investment that doesn`t make the photographer or you a profit.
If I take for example the real estate industry, it seems that the top 10 in the city all have great
shots and invested in those shots even when they started out...How do I know this...because most of them are still my clients.

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Friday, January 16, 2009

New Movie Poster shoot





You will see this poster appearing all over town these days. We shot the motorcycle
and the actors in the studio during the last days before the snow fell. Having a ground floor studio has its benefits...

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Tuesday, November 25, 2008

Ottawa Fashion Portfolio Shoot


Having a large studio affords me lots of opportunity to shoot big groups but also lets me
create more action in sessions. This is from a recent model portfolio shoot.

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Thursday, October 30, 2008

Welcome to Ottawa Commercial Photographer Paul Couvrette's Blog!


Welcome to my Commercial Photography Blog....

No, thats not me, its of course Rick Mercer in a shot I did for CBC this year at the Next Great
Canadian Prime Ministers shoot. It was great to see that the CBC began using it as one of its
key shots in promoting the show and Rick too.

For more of my Commercial Photography, take a look here.

To look at my entire Blog from the latest post on down...CLICK HERE.


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