We shot this recently for a Pembroke area company that is a thriving Ottawa Valley business. We get a lot of work from the surrounding communities, especially when they are real keeners on doing good solid marketing. There were no fancy ad agencies involved…just the guys and myself. The end result will be a couple of large billboards in the Pembroke area, a site and some collateral printed campaigns. These are not arty shots…they are simply well exposed, sharp images that will look good on huge signs and billboards. It might seem odd, but a huge percentage of photogs don`t seem to be able to pull this off…which is why we get to reshoot a lot of commercial photography every month. Schools seem more and more interested in letting their photography students…”express themselves”….but guess what, that is not what a huge percentage of commercial photography is all about. (end rant, lol)
Once again…half the fun for me is meeting these guys and helping them come up with strong shots with good expressions and tech quality that will help them grow their business.